New Balance has taken a careful approach to choosing athlete endorsers, and it's paying off - The Boston Globe
Watch Saturday Night Live Clip: New Balance - NBC.com
Report: New Balance wants to sign Gordon Hayward, jump back in basketball shoe market - NBC Sports
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New Balance chairman Jim Davis bet $495,000 on Annissa Essaibi George. Tuesday, it paid off - The Boston Globe
New Balance Rebukes White Supremacists for Adopting Its Sneakers as Hate Symbol
11 best New Balance sneakers for women - TODAY
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How New Balance went from the 'underdog' to a $5 billion brand
Sneaker City: Going inside New Balance, Puma buildings in Mass. – NBC Boston
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Zach LaVine sports new 'fresh foam' New Balance shoes in Paris – NBC Sports Chicago
50 Things You Didn't Know About New Balance | Complex
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